July 2017 | Mermaid Waves | Chicago Fashion Destination

July 30, 2017

Lollapalooza Look: Your Recipe for the Ultimate Festival Look


Hey Merbabes!  Lollapalooza week is upon us and if you're like me, you have no idea what you're wearing.  Yes, you could wear your Free People bralette and a pair of high-waisted denim shorts like every other girl out there, or you could step it up. 

This outfit is a breeze, literally no pants needed, just a killer vintage tee and some rocking accessories are all you need to up your Lolla look this year. 

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July 19, 2017

Get Your Glow: Beauty Rose Tea Latte


Hey Merbabes!  I am always on the hunt for a magic potion that will clear up my skin, make my hair shine, and give me an all around glow.  Well, I found it, even better I made it myself, and so can you. This Rose Tea Latte is made with Tulsi Rose tea, Beauty Dust by Moon Juice, and Coconut Milk for the ultimate, vegan, beauty-drink, plus it tastes divine.  

What you need:



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July 17, 2017

Content Heroes: Instagram Accounts to Follow



Hey Merbabes!  Instagram takes up about 90% of the space in my brain on a daily basis, I'm not talking about mindlessly scrolling, even though I totally do that,  I'm talking strategizing, planing content, discovering new accounts, and new trends.  Even with all of that going on, my favorite hobby is finding cool new people to follow on Instagram.  I love content, and I love following people who create sick content, simple as that.

Instagram is my favorite place to gather inspiration, whether I'm looking for a new place to brunch, a new look, or a new cool girl to give me some life inspo, I know I'll find it on the gram.  I like to fill my feed with cool, inspiring people so that even when my day sucks and I'm annoyed with the world I can head over to the happy-land of Instagram and remind myself why I do what I do.

I gathered a few of my favorite accounts below to inspire you to up your content game and do something cool with your life.

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July 16, 2017

The Cool Girl Pieces You Need for Fall 2017: Nordstrom Anniversary Sale


Hey Merbabes! I'm sure you've seen every blogger and their momma posting about the Nordstrom Anniversary Sale, and normally I wouldn't add myself to that list...but I am.  The Nordstrom Anniversary Sale has formed about 80% of my wardrobe throughout my entire life, all my Fall/Winter Staples always come from this sale.  It's the best around because everything is on sale pre-season.  You don't have to wait until May to snag that fabulous faux fur coat on sale, you can snag it right now, before you even need it.  It is the perfect way to build up your Fall/Winter aesthetic and get a feel for next seasons vibes.  Of course, you could follow anyone's shopping guide to the sale, but you know who will really hook you up with the hottest pieces at the best deals.  #Me.

The Nordstrom Anniversary Sale is only open to cardholders for the moment, but that doesn't mean you can't begin to build your wish list.  Nothing in this roundup is over $200, but most of it lives in the $40-$100 range.  I have gathered all the cool girl pieces you will be coveting for fall.  These pieces will be the ones you will drool over all season on your Instagram feed, and you can shop them now, before prices go up.

I've already purchased a few items, but I am already adding pieces to shopping cart #2.  Oops.

Tops:






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July 12, 2017

A Moment in Blue: How to Style a Monochromatic Look + Whats in My Purse


Hey Merbabes! If you didn't already catch my blue moment on Instagram, I am bringing it to you here.  I partnered with Coach to show off this gorgeous blue tote and was tote-ally (I know I hate me too) inspired to build a look around it.  

I have always been one of those people who gets one new item and immediately has to create a look starring that item.  Whether it is a pair of jeans or a tiny choker, I love putting the spotlight on a new piece.  Although I have fully incorporated this tote in to my day to day life, aka throwing it over my shoulder with whatever look I have on, at least just once, I had to let it really shine.

This post is a little different than most, I structured it to give you the ability to build a similar look, by mixing and matching pieces I have picked out for you.  Continue reading to shop this look as well as see what I carry in my bag daily.  

Shop Totes

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July 7, 2017

Just a Taste: Museum of Ice Cream Photo Diary



Hey Merbabes! I have been dying to get into the Museum of Ice Cream for almost a year now.  I first tried (and failed) to get tickets while I was in New York for Fashion Week last September.  I actually stood outside the doors of the museum in the midst of all sprinkles, it was a sad scene.  Then, the Ice Cream Museum moved to LA and extended their dates to the time I was going to be in town, hashtag blessed.  I honestly felt the same level of joy getting Museum of Ice Cream tickets that I did when I got cheap Beyonce tickets the afternoon of her show.

The Museum of Ice Cream was pure joy.  It was a sensory overload with touch, tastes, and all the colors you could ever dream of.  It was less a museum and more a next level fun house.  I'm going to stop talking now and you can see for yourself.

If you are heading to the Museum of Ice Cream yourself, and want to be surprised stop reading now, **major spoilers ahead**.  If you didn't get tickets to the Museum of Ice Cream or you want to prepare yourself for all the sweet glory, continue on.
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July 5, 2017

What is Mermaid Waves: A (Self) Love Story



Hey Merbabes!  I am back home from LA and am feeling completely refreshed and renewed.  To be honest if I didn't have to leave LA I never would have, it was two and a half weeks of pure inspiration and joy.  While I was away I had a lot of time to think and reflect on what Mermaid Waves really means to me.  Why it matters, where I see it going and how it is going to get there.  I love sharing (and oversharing) with you babes, so I am excited to give you a glimpse of what has been running through my head these past two weeks.

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